1. What are cookies?
Cookies are small text files placed on your device when you visit a website. They are widely used to make websites work, improve performance, and provide analytics information to site owners. Some cookies are set by the site you are visiting; others are set by third-party services that appear on the page.
2. Cookies we use
WorldTensionMeter.com uses the following categories of cookies:
| Category | Name / Provider | Purpose | Duration |
|---|---|---|---|
| Essential | wtm_consent | Stores your cookie consent choice so the banner does not reappear on every visit. | 1 year |
| Analytics | _ga, _ga_* (Google Analytics 4) | Collects anonymised data on pages visited, session duration, and general geographic location. Used to understand how visitors use the site. No personally identifiable information is collected. | 2 years |
We do not use advertising cookies, marketing cookies, or any cookie that tracks you across other websites for commercial purposes.
3. Analytics and consent (GDPR / UK GDPR)
If you are visiting from the European Union or United Kingdom, Google Analytics only activates after you accept analytics cookies via the consent banner. If you decline, no analytics cookies are set and Google Analytics does not load. This is compliant with the EU General Data Protection Regulation (GDPR) and UK GDPR.
4. Google Analytics data processing
When analytics cookies are accepted, data is sent to Google LLC and processed in the United States under Google's standard contractual clauses. Google anonymises IP addresses before storage. You can review Google's privacy practices at policies.google.com/privacy. You may also opt out of Google Analytics across all websites using the Google Analytics Opt-out Browser Add-on.
5. How to control cookies
You have several options to control cookies:
- Consent banner — When you first visit the site, a banner allows you to accept or decline analytics cookies. You can change your choice at any time by clearing your browser cookies and revisiting the site.
- Browser settings — All major browsers allow you to block or delete cookies via their settings. Note that blocking essential cookies may affect site functionality.
- Google opt-out — Use the Google Analytics Opt-out Add-on to prevent data collection by GA across all sites.
6. Changes to this policy
We may update this Cookie Policy from time to time. Any changes will be posted on this page with an updated date. Continued use of the site after changes constitutes acceptance of the revised policy.
7. Contact
Questions about this Cookie Policy? Email contact@worldtensionmeter.com.